Real estate videography isn’t just about showcasing finished properties—it’s about telling the full story of your projects. One way to make your content more engaging is by taking your audience behind the scenes. People love seeing the process, the hard work, and the moments that make your projects come to life. It’s authentic, relatable, and perfect for building trust with your audience. Let’s explore some fun, easy, and impactful behind-the-scenes videography ideas!
1. The Magic of “A Day in the Life” Videos
Ever thought about how interesting your daily work might look to someone outside the construction or real estate world? “A Day in the Life” videos are a fantastic way to connect with your audience. Whether it’s a project manager walking the site or a contractor explaining their craft, these moments make your brand feel approachable.
You don’t need fancy setups—just capture candid footage of your team collaborating, laughing, or problem-solving. Add a quick voiceover or captions to explain what’s happening, and suddenly, you’ve got a story that humanizes your business. These videos work wonders on platforms like Instagram Stories or TikTok, where short, authentic content thrives.
2. Show Progress, Not Just Results
Behind-the-scenes content is perfect for highlighting progress, not just polished results. Think about a construction project: every stage has its own charm. A time-lapse of a foundation being laid or walls going up can be mesmerizing for viewers.
You can also record short clips showing different milestones, like installing custom fixtures or applying the final coat of paint. These glimpses let potential clients see the care and effort you put into every step. Plus, progress videos are incredibly shareable, which is always a bonus for your social media reach. Don’t forget to highlight the real estate aspect—your work turns spaces into homes or offices, making them market-ready.
3. Celebrate the People Behind the Projects
Your team is the heart and soul of your projects, so why not feature them in your behind-the-scenes videography? Short interviews or clips of your crew working their magic can add a personal touch to your content.
For example, ask a carpenter to explain how they crafted a unique feature or let an interior designer talk about their inspiration. These stories make your real estate videography more than just property-focused—it becomes people-focused. Customers will appreciate seeing the passion and expertise that go into every detail.
4. Capture the Quirky and Unexpected Moments
Let’s face it: not everything goes perfectly on-site, and that’s okay! Behind-the-scenes videos are a great opportunity to share the light-hearted, quirky moments that make your work unique. Did a hard hat moment turn into a funny blooper? Did someone bring a cute pet to the site one day?
These small, candid moments add personality to your brand and make your content feel less staged. Viewers love when businesses show their human side, and these clips can quickly become some of your most engaging content. Just remember to keep it professional while having fun!
5. The Tech Side of Real Estate Videography
Behind-the-scenes content can also give viewers a glimpse into the tools and technology you use. Show how drones capture stunning aerial shots of your projects or demonstrate how your videographers set up for a perfect angle.
This kind of content is not only fascinating but also positions your company as modern and innovative. People want to know that you’re using the best techniques to present their property in the best light. It’s a subtle way of marketing your expertise while keeping the content fun and engaging.
6. Making It Work for Social Media
The best part about behind-the-scenes videography is that it’s versatile. Use clips for Instagram Reels, TikTok videos, or Facebook posts. Add some upbeat music and quick cuts for a lively vibe, or slow it down for a more reflective tone.
You don’t need to overthink it—just focus on sharing your process and passion authentically. Real estate videography isn’t only about selling; it’s about connecting. By bringing your audience behind the scenes, you’re inviting them to be part of your journey.
In the world of real estate videography, few things build trust as effectively as authentic client testimonials. When clients share their positive experiences, it resonates with potential customers in a way traditional marketing simply can’t. You don’t have to be Spielberg to make it work—just a camera, a happy client, and a little storytelling magic can do wonders. Let’s dive into how you can make the most of client testimonials in your construction videos.
Why Client Testimonials Are Marketing Gold
You’ve probably heard the saying: “Word of mouth is the best advertising.” Well, testimonials are like word of mouth on steroids. When your past clients rave about your professionalism or how their dream building became a reality, it’s like a personal recommendation—except it’s on video, so you can share it with everyone.
In real estate videography, testimonials add a human touch to the polished visuals of your construction projects. They make your videos relatable and build trust instantly. Think about it: Who wouldn’t want to hire a company that made someone else so happy they couldn’t wait to tell the world about it?
Click here to learn more about the Word of mouth.
How to Film Testimonials That Feel Authentic
Nobody likes stiff, rehearsed testimonials. Instead, aim for natural, heartfelt reactions. Sit your client in a comfortable spot—maybe in front of the stunning home or commercial building you just completed for them. Ask open-ended questions like:
- “What was your favorite part of working with us?”
- “How did this project exceed your expectations?”
Let them talk freely, and don’t be afraid to capture a few candid moments. Those raw, unfiltered answers often carry the most impact. Bonus tip: If you’re already shooting real estate videography, use some of that same equipment and lighting setup for the testimonial. It’ll keep the visuals clean and professional.
Using Testimonials to Tell a Story
A great testimonial isn’t just about saying, “We loved the work!” It’s about telling a story potential clients can relate to. Maybe your client was initially nervous about the timeline but was blown away by how smoothly everything went. Or perhaps they’re thrilled with a unique design feature you suggested.
Pair these stories with shots of the completed construction to show, not just tell, what made the project special. For instance, if a client is praising the modern layout of their new office building, include sweeping video clips of the sleek interiors. This combination of words and visuals creates an emotional connection, making your real estate videography more compelling.
Adding Testimonials to Your Social Media Strategy
Here’s where the fun begins—sharing those testimonials on social media! Platforms like Instagram, TikTok, and Facebook thrive on engaging video content, especially when it feels authentic and personal. At MYS Media, we specialize in creating impactful testimonial videos that highlight the best soundbites from your satisfied clients.
To boost engagement, we include subtitles or captions, ensuring your message reaches viewers who watch videos on mute. Beyond social media, our testimonial videos are perfect for your website’s landing page, email campaigns, or even a longer real estate videography showcase. We make it easy to showcase your success stories across all platforms!
The Final Touch: Show Your Appreciation
Lastly, remember to thank your clients for participating. Maybe send them a small token of appreciation or even just a shoutout in the final video. Their willingness to share their story isn’t just helping you—it’s also showcasing their own success. That gratitude goes a long way in building long-term relationships.
When used thoughtfully, client testimonials can turn your construction videos into powerful marketing tools. They bridge the gap between stunning visuals and genuine trust, making your real estate videography stand out in a competitive market. Plus, there’s something heartwarming about seeing real people share their excitement—who wouldn’t want to be part of that story?
Feel free to experiment and see what works best for your style of storytelling. With client testimonials, your videos won’t just look great; they’ll feel personal, trustworthy, and completely authentic. Ready to give it a shot? 🎥
Instagram Reels vs. YouTube Shorts: Which is Better for Real Estate Videography?
When it comes to social media, short-form videos are the undisputed champions of engagement. If you’re in real estate videography, knowing where to post your content is just as important as creating it. Instagram Reels and YouTube Shorts have emerged as the top platforms for quick, eye-catching videos. But how do they differ, and which one works better for showcasing your construction or real estate projects? Let’s break it down!
1. The Reach Factor: Where Do You Get More Eyeballs?
Instagram Reels thrive on spontaneity and quick trends. The platform’s algorithm loves fresh content, meaning your videos can land in front of thousands—even if they’re not following you. If you’re aiming to generate buzz for your construction or real estate business, Reels is perfect for reaching a younger, trend-savvy audience. Think short clips of project progress or sneak peeks of new developments.
On the flip side, YouTube Shorts offer longevity. Unlike Instagram, which thrives on the moment, YouTube is a search engine. This means your videos don’t just disappear into the void after 24 hours of buzz. Instead, they can continue to generate views for weeks or even months. If you’re shooting detailed property walk-throughs or behind-the-scenes construction updates, Shorts might be your best bet for lasting visibility.
2. Engagement Style: Casual Scrolls vs. Intentional Watches
Let’s face it: Instagram Reels are for people scrolling aimlessly while waiting in line for coffee. They’re looking for fast, fun, and visually appealing content. Use this to your advantage! Grab their attention with quick drone shots of your construction site or punchy “before-and-after” transformation clips. Add a trending sound, a splash of humor, or even a quick tutorial to maximize engagement.
YouTube Shorts, however, cater to viewers who are a little more intentional. These are people who might already be searching for real estate tips, videography advice, or content related to your niche. A well-edited video showcasing the benefits of high-quality real estate videography can serve as both entertainment and education for viewers. The platform is ideal if you want to position yourself as an expert in the construction or real estate industry.
3. Features and Tools: Which Platform Helps You Shine?
Instagram Reels and YouTube Shorts both come packed with creative tools, but they’re designed for slightly different storytelling styles. Reels are all about flair—filters, stickers, trending music, and captions. They’re great if you want to make quick, visually striking videos, like a 10-second highlight reel of a finished property or a timelapse of a construction project.
YouTube Shorts leans towards a more polished approach. It lets you include custom thumbnails, which can hook viewers even before they hit play. This is a great feature if you’re trying to highlight the sleek interiors of a new home or the grand scale of a commercial project. While Shorts might not have the same array of playful effects as Reels, it makes up for it with better analytics and audience retention tools.
Click here to learn more about Youtube Shorts.
So, Which One Should You Use?
Here’s the thing: there’s no one-size-fits-all answer. If you’re focused on quick engagement and keeping up with trends, Instagram Reels is your go-to. It’s fun, easy, and ideal for showing off those jaw-dropping drone shots or quirky behind-the-scenes clips. But if your goal is long-term visibility and connecting with a more intentional audience, YouTube Shorts might be the better choice.
The good news? You don’t have to choose just one platform. Repurposing your content for both can double your reach and ensure your real estate videography gets the attention it deserves. Ready to showcase your projects with professional-quality videos? Reach out to us, and we’ll handle the filming, editing, and everything in between to bring your vision to life!
Celebrating milestone events in real estate is more than just a great way to document progress; it’s an opportunity to tell your brand’s story. From groundbreaking ceremonies to ribbon-cutting celebrations, these moments create exciting, shareable content that can elevate your social media and marketing efforts. Using real estate videography effectively ensures these events are more than just memories—they become powerful marketing tools that engage your audience and build trust in your brand. Let’s explore how you can highlight these key moments in a way that feels personal, professional, and fun.
1. Start with Pre-Event Teasers
Building anticipation is key to drawing attention to your milestone events. Create short teaser videos showcasing the preparations leading up to the event. These could include glimpses of the site, interviews with key players, or even time-lapse clips of the setup process. You don’t need fancy equipment—sometimes a well-shot smartphone clip with clear audio can do the trick.
Use captions like “Big things are happening!” or “Countdown to our groundbreaking event begins!” to spark curiosity. This approach ensures your audience is primed for the main event, while subtly showcasing your expertise in real estate videography.
2. Capture the Atmosphere with Candid Footage
When the big day arrives, it’s time to let your videography skills shine. Instead of just focusing on posed moments, capture the energy and atmosphere of the event with candid footage. Think guests mingling, kids playing, or contractors chatting about the project—it’s these authentic moments that make your videos relatable and shareable.
If you’re working with a team, assign someone to focus on the action shots while another captures the main highlights, such as speeches or the ribbon cutting. A mix of close-ups, wide angles, and reaction shots can add depth to your final video. Remember, real estate videography isn’t just about showcasing buildings—it’s about telling the story behind them.
3. Spotlight the People Who Made It Possible
Milestone events are the perfect time to shine a light on the team behind the project. Create short interview clips with the people who brought the vision to life—whether it’s architects, developers, or construction crews. Ask them to share what makes this project special or the challenges they overcame. These personal stories add an emotional layer to your content and make it more engaging for viewers.
Pair these interviews with behind-the-scenes footage of the construction process to create a compelling narrative. By showing the faces and hard work behind the real estate, you’re not only humanizing your brand but also giving your audience a reason to connect with you.
4. Use Drone Shots for a Spectacular Finish
Nothing says “grand milestone” like a breathtaking aerial view of your real estate project. Drones can capture the scale and progress of your construction in a way that ground-level shots just can’t. Whether it’s a panoramic view of the completed site or a flyover of the event itself, drone footage adds a professional touch to your real estate videography efforts.
Pro tip: Pair drone shots with upbeat music or commentary to make your video even more engaging. Be sure to follow local drone regulations, though—your stunning footage won’t be worth much if it lands you in trouble!
5. Edit and Share with Purpose
After the event, the real magic happens in the editing room. Combine your best clips into a highlights reel that showcases the event’s energy and significance. Keep it concise—aim for 2-3 minutes to hold viewers’ attention. Add captions, a professional logo animation, and upbeat background music to tie it all together.
Once your video is polished, share it across your social media channels, tag key participants, and encourage them to repost. Don’t forget to upload the full video to platforms like YouTube, which are perfect for longer content, while creating shorter clips for Instagram and TikTok. By strategically sharing your real estate videography, you’ll maximize its reach and impact.
Capturing milestone events isn’t just about documenting—they’re your chance to wow your audience and reinforce your brand. Whether it’s pre-event teasers or final drone footage, each step offers an opportunity to showcase your professionalism and creativity. With the right approach, you can turn these memorable moments into lasting impressions that inspire trust and excitement. And let’s be honest, isn’t there something so satisfying about showing off a job well done?
